Challenging gender stereotypes, embracing male beauty over "grooming" and redefining the male skincare market with its host of clever, problem solving products. Although the famous Japanese beauty brand celebrated its 150th birthday last year, its skincare collection for men remains defiantly under the radar. Having started as a premium haircare brand, Aussie brand Patricks is now widely recognised as one of the best luxury grooming brands there is. In recent years the company has rounded…